Is Google a threat to electronic component distributors?
Electronics distributors have a problem. Battling with direct competitors for number one spot in Google entails giving Google everything it needs to keep potential customers away from them. Think it can’t happen with the electronics industry? Think again. Giant companies have a habit of diversifying, and trying to tap into the riches of unrelated industries. Amazon have already encroached into the industrial engineering markets with Amazon MRO.
Search for a Cortex M3 and Google provides a list of brand options, prices, and sellers. On its shopping tab, Google presents search results using the same model as used for AdWords, merchandisers have to pay to play.Based on this scenario, Google has the ability to help the users choose between chips provided by various manufacturers, then provide the user with purchasing options.
See the whole article at Is Google a threat to electronic component distributors? at Bath-based technology PR firm Publitek.
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